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| ITMA Newsletter
December 2009 |
Hankook's Hungarian Media Tour
One of the reasons of this substantial European growth is Hankook Tire decided to invest €329 million in a factory in Rácalmás, Hungary. Building work on this first phase began in July 2006 and just under a year later in June 2007 Hankook commenced production and consequently manufactures 15,000 pieces per day.
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Infinity Tyres get the Drift!!
As product recommendations go, there is no better - the use of a particular tyre brand in a Drifting Team, speaks volumes for the belief and trust in the quality of the chosen tyre brand.
Drifting is a driving technique and a form of motorsport where the driver intentionally skids the rear tyres through turns, preserving vehicle control and a high exit speed. It became a popular pastime in Japan during the 1990s, and became the basis for a cartoon, Initial D, where the hero was a driver who employed drifting techniques.
It's now becoming very big in Europe and one of the top teams in Europe - Moskou Drift Team - is using Infinity Tyres in several major drifting competitions.
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Big Splash at the Frankfurt Show
Kumho takes its increasing role in the European motor industry very seriously, as demonstrated by its prominent position in a major hall of the recent Frankfurt Motor Show.
The stand's exhibits comprised a broad selection of the company's products, from preview examples of the ultra high performance ECSTA LE Sport KU39 and eco-friendly Ecowing KH19 road tyres being introduced in 2010 to the highly successful Road Venture KL71 (extreme mud terrain) and S700 (Formula 3) competition tyres. A powerful draw was the Farbio GTS350 sports car, which was making its first public showing in Germany courtesy of Kumho, while of high technical interest was an example of Kumho's new laser-etching process that is set to revolutionise the way the company designs its tread patterns.
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Maxxis Rewards Winners
A great entertainment package comprising an IPOD, Wii console, DSi and portable DVD player awaits the winners of the latest Maxxis Rewards quarterly prize draw.
The thirteen winning dealers are:
Ace Tyre and Exhaust - Autostop Tyre & Autocare Ctr (Bridgend)
Blair Athol Garage - Burrell Way Tyres - Chiltern Tyre Services Ltd
County Tyres Ltd - Discount Tyres - Fairlight Garage
Gortnacarrow Tyres - Haven Tyre Centre - Jet Tyres
JS Tyres Ltd - Tyrecraft
The Maxxis Rewards programme is organised in conjunction with Grouptyre and dealers who sign up are automatically entered into quarterly prize draws with the number of entries based around their purchase of Maxxis car, van and 4x4 tyres during each promotional period. They also have the opportunity to earn Argos vouchers and Maxxis branded promotional clothing and accessories.
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TV Series Rolls on Yokohamas
A brand-new TV Series on MTV channel Viva, Slips, sees Yokohama tyres selected as part of a tuning package where modified car owners race to win each others' car. Yokohama tyres and a range of aftermarket alloy wheels from the UK distributor, Yokohama HPT Ltd feature in many of the episodes, hosted by Fun Lovin' Criminals front-man Huey Morgan.
The premise of Slips is simple; two car owners choose a range of modifications to their everyday cars with the aim of beating the other round a specially-designed racetrack. The winner takes both cars home while the loser walks.
There are three options open to the owners; a straight power upgrade for improved speed and acceleration, extensive chassis modifications for much better braking and cornering or a lower-specification combination of both, giving all-round improved performance.
Thanks to an enviable reputation for performance and safety, Yokohama tyres have been chosen exclusively for the Slips modified cars. Products from several of the Japanese marque's ranges have been selected, including the S.drive, Parada and the ultimate road/track tyre, the ADVAN A048.
Indeed, the A048 was instrumental in two of the quickest times around the circuit that became the target for all others to beat, both fitted to Honda Civics as part of the second episode of the program.
Storming Season End for Yokohama
Yokohama-supported young rally driver Tom Cave enjoyed a storming end to his 2009 rally season, claiming 44th overall and third in class on Rally of Great Britain and eighth overall and first in class on Rally of Scotland. The latter marked the best result for a Ford in the 2009 Intercontinental Rally Challenge and would have netted him a championship point had the marque been registered for the series. Tom's pan-European 2009 season drew to a close with two home events. The first was the finale of the 2009 FIA World Rally Championship and was the second Rally of Great Britain the youngster contested before his 18th birthday.
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On The Road to Success
GITI Tire (UK) Ltd. announce the launch of a new range of advanced and innovative tyre patterns in various sizes to further compliment the GT Radial Truck and Bus programme. The company has focused on bringing to the market a wide range of new patterns and sizes with key features including low rolling resistance, increased mileage performance, strong robust casing construction, retreadablity and reduced noise emissions. This combined with an “easy to do business with” approach and an efficient distribution model are proving to be a highly attractive package for both service providers and fleets alike.
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| ITMA Newsletter
December 2009 |
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